Email & CRM
Email Marketing Agency on the Costa Blanca
We're an email marketing agency on the Costa Blanca. Thijs van den Haak leads the lifecycle strategy and the Alona Marketing team runs the campaigns, newsletters, segmentation, lifecycle flows and CRM integrations — turning your existing customer base into recurring revenue instead of a dormant list.
Common issues we fix
- A large database that only gets an occasional newsletter and generates almost no revenue.
- No welcome, onboarding, win-back or lifecycle flows in place.
- Poor segmentation — the same message goes to buyers, prospects and cold leads.
- Deliverability issues that quietly kill your open rates.
What we do
Strategy, setup and ongoing management of your email marketing programme in Klaviyo, Mailchimp, ActiveCampaign, HubSpot or your existing platform. Newsletters, campaigns, lifecycle flows, segmentation, deliverability and reporting — connected to your CRM so email actually contributes measurable revenue and customer retention.
Included in the engagement
- Email programme audit or clean setup in your platform.
- Segmentation model based on behaviour, purchase and lifecycle stage.
- Newsletter and campaign strategy per market and per language.
- Lifecycle flows: welcome, onboarding, nurture, cross-sell, win-back.
- Copywriting and email design in your brand voice.
- Deliverability, list hygiene and consent management.
- Monthly reporting on revenue, open rate, click rate and customer retention.
How we work
- 1Audit & strategy
We audit your platform, list and current flows and build a lifecycle plan tied to revenue.
- 2Build
Segments, templates and lifecycle flows are set up in your platform and connected to your CRM.
- 3Send & optimise
Campaigns and flows run monthly with continuous testing on subject lines, timing and offers.
- 4Report
Monthly report on revenue per email, open and click rates, and lifecycle performance.
Who this is for
Established businesses with an existing customer base and a real reason to keep customers coming back — hospitality, service firms, private clinics, e-commerce and B2B brands operating across Spain and the Netherlands.
Why Thijs and Alona Marketing
Email is one of the highest-margin marketing channels there is, but only when strategy, segmentation and content stay aligned. Thijs van den Haak leads the strategy, the Alona Marketing team owns the day-to-day, and everything runs in the languages your customers actually read.
Combine email marketing with
Email compounds fastest when it's wired to your paid, organic and content channels.
Frequently asked questions
Which email platforms do you work with?+
Mostly Klaviyo, Mailchimp, ActiveCampaign, HubSpot and Brevo. If you're already on another platform, we assess whether it's worth staying or migrating.
Can you migrate us to a new email platform?+
Yes. We handle the migration end-to-end, including list transfer, segmentation, template rebuild and flow reconstruction.
Do you also run SMS or WhatsApp campaigns?+
Not as a primary channel on this engagement. Those become part of the wider marketing automation programme so they aren't managed in isolation.
How is this different from just sending newsletters?+
Newsletters are one small part. Most revenue comes from lifecycle flows — welcome, onboarding, cross-sell, win-back — running automatically in the background.
Do you handle content and copywriting?+
Yes. Copy is written by our team in the language your customers read, tuned to your brand voice.
Ready to turn your list into recurring revenue?
Book a free 20-minute call. We'll look at your platform, list and current results and tell you where the fastest revenue lift is.
Free 20-Minute Growth Call