Paid Search
Google Ads Agency on the Costa Blanca
We're a Google Ads agency on the Costa Blanca. Thijs van den Haak leads the strategy and the Alona Marketing team runs the campaign build, keyword research, ad copy, landing pages, conversion tracking and ongoing optimisation — focused on qualified leads and a profitable cost per acquisition, not vanity clicks.
Common issues we fix
- Campaigns that spend budget on the wrong keywords and locations.
- No proper conversion tracking, so you can't tell which clicks become customers.
- Ad copy and landing pages that don't match how your best buyers actually search.
- An account built for reach instead of profit — impressions up, sales flat.
What we do
A managed Google Ads programme across Search, Performance Max, Shopping, YouTube and Display where they fit your business. Every campaign starts with a strategic view of your commercial goals, buyer journey and target markets across Spain, the Netherlands and the wider Costa Blanca — then we build, launch and keep optimising it.
Included in the engagement
- Google Ads account audit or greenfield setup with clean structure.
- Keyword and search-intent research per market and per language.
- Ad copy and creatives in English, Dutch and Spanish.
- Conversion tracking with GA4, offline conversions and CRM feedback.
- Landing page recommendations or a full landing page build.
- Ongoing bid, budget, negative-keyword and audience management.
- Monthly reporting on qualified leads, revenue and cost per acquisition.
How we work
- 1Strategy
We map your offer, margin, target audience and buyer journey and decide which Google campaigns deserve budget.
- 2Build
Clean account structure, tracking, ad copy and landing pages, ready to be tested from day one.
- 3Manage
Continuous optimisation of bids, keywords, audiences and creatives to drive cost per acquisition down.
- 4Report & scale
Monthly review on qualified leads and revenue, then scale what works and cut what doesn't.
Who this is for
Established businesses on the Costa Blanca that already have a working offer and want serious paid search — real-estate developers, service firms, private clinics, hospitality groups, and B2B and e-commerce brands operating between Spain, the Netherlands and international markets.
Why Thijs and Alona Marketing
Thijs van den Haak has 15+ years of digital marketing experience and is your strategic point of contact. Execution is handled by the Alona Marketing team from our offices in Jávea (Spain) and Eindhoven (The Netherlands), so strategy, ad management and reporting stay under one roof — in English, Dutch or Spanish.
Combine Google Ads with
Paid search performs best when it's part of a wider marketing system.
Frequently asked questions
Do I need a minimum ad budget to work with you?+
There's no fixed minimum. What matters is whether the expected cost per acquisition and margin per sale make paid search viable — we test that before recommending a budget.
Do you also build the landing pages?+
Yes. Landing pages usually decide whether a Google Ads campaign is profitable, so we either optimise your existing pages or build dedicated landers as part of the engagement.
Can you run campaigns in English, Dutch and Spanish?+
Yes. Our team runs multi-language campaigns and adapts ad copy, keywords and landing pages per market instead of translating one version.
How is this different from what my current Google Ads agency does?+
Most accounts we audit are technically fine but strategically off — wrong audiences, weak conversion tracking or targeting reach instead of profit. We start from your commercial goals and rebuild backwards from there.
Do you handle Performance Max, Shopping and YouTube as well?+
Yes, when they fit. We only run campaign types that make sense for your funnel and margin, not because a template says so.
Ready for a paid-search programme that pays for itself?
Book a free 20-minute call with Thijs. We'll look at your account, market and goals and tell you honestly whether Google Ads is the right next step.
Free 20-Minute Growth Call