Costa Blanca · Benidorm

Digital marketing agency in Benidorm

I'm Thijs van den Haak, a digital marketing strategist on the Costa Blanca. I help Benidorm hotels, leisure operators, restaurants and tourism brands win visibility and direct bookings through Google Ads, SEO/GEO, social media and AI automation.

Competing at scale in a year-round tourism economy

Benidorm is one of the highest-volume tourism markets in Europe. Two long beaches, high-rise hotels, package tour operators, a huge nightlife scene and a strong shoulder-season audience from the UK, Ireland, the Netherlands and Belgium mean the town runs almost 12 months a year. That volume is an opportunity and a problem: everyone advertises, ad auctions on Google and Meta are competitive, and OTAs like Booking, Expedia and Hotels.com dominate the branded search results. Winning here means fighting for direct bookings, defending your own name in search, and standing out in a very crowded feed.

Why performance discipline matters in Benidorm

For Benidorm operators I focus on measurable performance: tight Google Ads structures that don't just feed OTAs, SEO around specific booking intent, retargeting that follows visitors from inspiration to reservation, and automation that shortens the follow-up loop between enquiry and booking. Being 40 minutes up the coast in Jávea keeps me close enough to visit properties, brief hotel teams and audit on-property signage and QR flows in person.

Services for Benidorm businesses

Full-funnel acquisition and retention — engineered for a market where every euro of ad spend is contested.

  • Google Ads

    High-performance Google Ads campaigns built to attract qualified buyers and lower your cost per lead. From keyword research and ad copy to landing pages and conversion tracking — fully managed and continuously optimized.

  • SEO/GEO

    Get found on Google and in AI answers. We combine classic SEO (technical, on-page, content, links) with GEO — generative engine optimization for ChatGPT, Gemini and Perplexity — so your business shows up where buyers are looking today.

  • Social Media Marketing

    From content strategy and community management to paid social and influencer collaborations. We help you build a strong brand presence on Instagram, LinkedIn, Facebook and TikTok that engages your audience and drives real results.

  • AI & Automation

    Smart AI and automation systems that save time, reduce costs and scale your business. From AI assistants and automated workflows to lead nurturing, dashboard reporting and CRM integrations. We help you work faster and smarter.

  • Websites & Landing Pages

    Conversion-focused websites and landing pages that look sharp and actually sell. Fast, mobile-first and built for SEO — designed to turn visitors into leads and customers.

  • Email Marketing

    Email and marketing automation that nurtures leads and turns subscribers into loyal customers. From newsletters and onboarding flows to advanced segmentation and lifecycle campaigns.

See all services · Request a free strategy call

Ready to win more direct bookings in Benidorm?

Free 20-minute call — a clear plan to beat the OTAs on your own name.

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